• Imagine loving your scrubs more than everything else in your closet

Our Product Vision

To design and develop the most comfortable, functional, and durable products that solve real world problems faced by medical professionals on and off shift. We strive to perfect every little detail of design, fabric technology, and garment construction because for us, good is never good enough.

We've been in the healthcare industry for the past 10 years

With over a decade of strong relationships and countless conversations with medical professionals, we truly understand the demands of your day to day life.


After over 18 months of learning and unlearning, we launched our first line of products, aimed at disrupting the medical apparel industry through advanced fabric technology and product design innovation.

Novora Dusk to Dawn Geared for Greatness GIF

Novora

Novora is a combination of the words NOVA and AURA, representing our mission to inspire a new aura of medical professionals in their pursuit of greatness. Our logo is a combination of the rising sun and the crescent moon, representing your passion to outperform, shift after shift, from dusk to dawn.

Circle of Greatness

The Circle of Greatness is a community of extraordinary individuals in healthcare, united by their shared ambition to achieve more every day. Our commitment at Novora is to understand, support, and inspire our community at a fundamental level so we can serve them in the most meaningful way.

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Our Design Principles

At Novora, we believe that exceptional design should be experienced, not just seen. From the technically advanced comfort of our proprietary fabrics to the precise functional designs of our scrubs, every single product feature seamlessly addresses the daily needs of your shifts. We are obsessed with solving healthcare professionals' problems through high-performance apparel. We continue to integrate solutions into our products, ensuring that we perfect what we call "the science of comfort".